Your words
Your
words
have the
power
have the power
Let's make yours impossible to ignore.
to shape
the world
Your story, noticed
business. We know how to make people care about it.
Deserve storytelling that moves people to act.
It’s true:
Great IDEAS
You know your
We turn your complex website copy, emails, and marketing content into clear, compelling messages that stop the scroll, spark action, and grow your impact.
Copeland Creative
Here's how
Before we write a word, we learn your voice and your audience. Then we craft copy that's unmistakably yours—clear, human, and built to perform.
Every sentence creates a connection AI can't fake. Your audience won't just read it—they'll feel it. And when people feel something, they move.
Every sentence creates a connection AI can't fake. Your audience won't just read it—they'll feel it. And when people feel something, they move.
That's how great stories work: They're Trojan horses that bypass skepticism, carry meaning across channels, and land where logic alone can't.
Copeland Creative is
—a former DJ turned word nerd who traded turntables for keyboards—and now writes stories that move the needle.
She writes words that sizzle, snap, and pop in crystal clarity and with oodles of personality for virtually any vertical.
From button-down business to casually personal, her style is flexible and jargon-free.
From button-down business to casually personal, her style is flexible and jargon-free.
Alison Copeland
With 15+ years of experience across B2B and B2C, Alison delivers agency-level strategy and creativity, without the agency overhead.
That means faster turnarounds, direct access to senior-level thinking, and budgets that stretch.
That means faster turnarounds, direct access to senior-level thinking, and budgets that stretch.
Story Spinner. Idea Wrangler. Verb Hurdler
If you’re
We’re a great fit!
An entrepreneur or CEO who breaks the rules
A talented individual in entertainment, culture, and sport
An ambitious Canadian company looking to make their mark
A forward-thinking brand that wants to stand out from the competition
An international business ramping up its global reach
An internal marketing team seeking a partner to amplify its messaging
Who WE work with?
01
Ads come in all shapes and sizes, but people would rather be doing something else than reading your ad. If you want to turn heads, ignite curiosity, and leave a lasting impression in the face of overwhelming distractions, you need captivating headlines, snappy copy, and the power to convey your message in a few short lines.
We'll help you harness the potential of your Google ads, banner ads, Facebook ads, Google Display ads, and PPC ads, ensuring every penny spent is worth its weight in gold.
We'll help you harness the potential of your Google ads, banner ads, Facebook ads, Google Display ads, and PPC ads, ensuring every penny spent is worth its weight in gold.
02
Blogging is the ultimate hack to effortlessly infuse your website with fresh, optimized content on a regular basis. Embraced by search engines, it not only showcases the current and well-tended nature of your website but also prevents it from fading into obscurity.
If you need blog posts that are expertly crafted, meticulously researched, and irresistibly enticing to drive visitors to your website, look no further, because your quest ends here.
If you need blog posts that are expertly crafted, meticulously researched, and irresistibly enticing to drive visitors to your website, look no further, because your quest ends here.
03
Done blending in? Done being the bottleneck?
When your team tells inconsistent stories and clients don't see your full value, the problem isn't effort—it's clarity. Our brand health audit cuts through the noise with a practical diagnostic that sharpens your positioning, aligns your team around a shared narrative, and builds a messaging structure for growth that feels lighter, not heavier. You'll get a focused 90-minute session, a clear action plan, and a three-month roadmap to get you there.
When your team tells inconsistent stories and clients don't see your full value, the problem isn't effort—it's clarity. Our brand health audit cuts through the noise with a practical diagnostic that sharpens your positioning, aligns your team around a shared narrative, and builds a messaging structure for growth that feels lighter, not heavier. You'll get a focused 90-minute session, a clear action plan, and a three-month roadmap to get you there.
04
Emails and e-newsletters are great ways to drive traffic to your website and cultivate unbreakable connections. But without a captivating subject line, your message remains lost in the abyss.
At Copeland Creative, we understand the power of a great subject line and informative, well-written, bite-size stories that are easy to scan, digest, make your objections known, and explain why.
At Copeland Creative, we understand the power of a great subject line and informative, well-written, bite-size stories that are easy to scan, digest, make your objections known, and explain why.
05
Most businesses spend months or years floundering in audio anonymity before getting their podcast, radio, or video reel right. Don't be that company. A well-written multimedia script that cuts through the clutter, builds your authority, and hits home with your ideal customers is a must.
Whether it's a catchy jingle or a riveting monologue, we'll equip you with the tools to break through the noise, captivate listeners, and inspire them to take action, no matter where they roam, be it behind the wheel, at the gym, or even on their invigorating morning run.
Whether it's a catchy jingle or a riveting monologue, we'll equip you with the tools to break through the noise, captivate listeners, and inspire them to take action, no matter where they roam, be it behind the wheel, at the gym, or even on their invigorating morning run.
06
If you want your website to perform well in search engines, employ Search Engine Optimization (SEO). This helps provide web-crawling search engine robots, like Google's GoogleBot, Bing's BingBot, or Yahoo's Slurp, with crystal clear insights into the essence of your webpage. But do the keyword research first, then hire an SEO copywriter before you design and build your website.
We'll help you skillfully write human-made SEO keywords, everything from compelling headings (H1, H2) to captivating page titles (at the top of the page) and engaging meta description tags (those enticing snippets showcased on the search engine results page), as if it were custom-tailored for Google. We’ll also ensure they’re in the right places and frequencies across your web page.
We'll help you skillfully write human-made SEO keywords, everything from compelling headings (H1, H2) to captivating page titles (at the top of the page) and engaging meta description tags (those enticing snippets showcased on the search engine results page), as if it were custom-tailored for Google. We’ll also ensure they’re in the right places and frequencies across your web page.
07
You've got three seconds to captivate your reader. So, make your first impression count. Ensure your benefits are crystal clear, ditch the self-promotion, and embrace conversational copy.
At Copeland Creative, you’ll get bite-sized benefit-driven chunks of copy that are effortlessly digestible. That means, short words, short sentences, and short paragraphs on each page, in an appropriate tone of voice for your customer.
And here's a professional tip: First, nail down your web content. Then, bring aboard a talented web designer. Already have the design sorted. No problem. We’ll meet you where you’re at.
At Copeland Creative, you’ll get bite-sized benefit-driven chunks of copy that are effortlessly digestible. That means, short words, short sentences, and short paragraphs on each page, in an appropriate tone of voice for your customer.
And here's a professional tip: First, nail down your web content. Then, bring aboard a talented web designer. Already have the design sorted. No problem. We’ll meet you where you’re at.
Ads
Ads come in all shapes and sizes, but people would rather be doing something else than reading your ad. If you want to turn heads, ignite curiosity, and leave a lasting impression in the face of overwhelming distractions, you need captivating headlines, snappy copy, and the power to convey your message in a few short lines.
We'll help you harness the potential of your Google ads, banner ads, Facebook ads, Google Display ads, and PPC ads, ensuring every penny spent is worth its weight in gold.
We'll help you harness the potential of your Google ads, banner ads, Facebook ads, Google Display ads, and PPC ads, ensuring every penny spent is worth its weight in gold.
Blog Writing
Blogging is the ultimate hack to effortlessly infuse your website with fresh, optimized content on a regular basis. Embraced by search engines, it not only showcases the current and well-tended nature of your website but also prevents it from fading into obscurity.
If you need blog posts that are expertly crafted, meticulously researched, and irresistibly enticing to drive visitors to your website, look no further, because your quest ends here.
If you need blog posts that are expertly crafted, meticulously researched, and irresistibly enticing to drive visitors to your website, look no further, because your quest ends here.
Brand Health Audit
Done blending in? Done being the bottleneck?
When your team tells inconsistent stories and clients don't see your full value, the problem isn't effort—it's clarity. Our brand health audit cuts through the noise with a practical diagnostic that sharpens your positioning, aligns your team around a shared narrative, and builds a messaging structure for growth that feels lighter, not heavier. You'll get a focused 90-minute session, a clear action plan, and a three-month roadmap to get you there.
When your team tells inconsistent stories and clients don't see your full value, the problem isn't effort—it's clarity. Our brand health audit cuts through the noise with a practical diagnostic that sharpens your positioning, aligns your team around a shared narrative, and builds a messaging structure for growth that feels lighter, not heavier. You'll get a focused 90-minute session, a clear action plan, and a three-month roadmap to get you there.
Email & Newsletters
Emails and e-newsletters are great ways to drive traffic to your website and cultivate unbreakable connections. But without a captivating subject line, your message remains lost in the abyss.
At Copeland Creative, we understand the power of a great subject line and informative, well-written, bite-size stories that are easy to scan, digest, make your objections known, and explain why.
At Copeland Creative, we understand the power of a great subject line and informative, well-written, bite-size stories that are easy to scan, digest, make your objections known, and explain why.
Radio, Video & Podcast Scriptwriting
Most businesses spend months or years floundering in audio anonymity before getting their podcast, radio, or video reel right. Don't be that company. A well-written multimedia script that cuts through the clutter, builds your authority, and hits home with your ideal customers is a must.
Whether it's a catchy jingle or a riveting monologue, we'll equip you with the tools to break through the noise, captivate listeners, and inspire them to take action, no matter where they roam, be it behind the wheel, at the gym, or even on their invigorating morning run.
Whether it's a catchy jingle or a riveting monologue, we'll equip you with the tools to break through the noise, captivate listeners, and inspire them to take action, no matter where they roam, be it behind the wheel, at the gym, or even on their invigorating morning run.
SEO
If you want your website to perform well in search engines, employ Search Engine Optimization (SEO). This helps provide web-crawling search engine robots, like Google's GoogleBot, Bing's BingBot, or Yahoo's Slurp, with crystal clear insights into the essence of your webpage. But do the keyword research first, then hire an SEO copywriter before you design and build your website.
We'll help you skillfully write human-made SEO keywords, everything from compelling headings (H1, H2) to captivating page titles (at the top of the page) and engaging meta description tags (those enticing snippets showcased on the search engine results page), as if it were custom-tailored for Google. We’ll also ensure they’re in the right places and frequencies across your web page.
We'll help you skillfully write human-made SEO keywords, everything from compelling headings (H1, H2) to captivating page titles (at the top of the page) and engaging meta description tags (those enticing snippets showcased on the search engine results page), as if it were custom-tailored for Google. We’ll also ensure they’re in the right places and frequencies across your web page.
Website Copy
You've got three seconds to captivate your reader. So, make your first impression count. Ensure your benefits are crystal clear, ditch the self-promotion, and embrace conversational copy.
At Copeland Creative, you’ll get bite-sized benefit-driven chunks of copy that are effortlessly digestible. That means, short words, short sentences, and short paragraphs on each page, in an appropriate tone of voice for your customer.
And here's a professional tip: First, nail down your web content. Then, bring aboard a talented web designer. Already have the design sorted. No problem. We’ll meet you where you’re at.
At Copeland Creative, you’ll get bite-sized benefit-driven chunks of copy that are effortlessly digestible. That means, short words, short sentences, and short paragraphs on each page, in an appropriate tone of voice for your customer.
And here's a professional tip: First, nail down your web content. Then, bring aboard a talented web designer. Already have the design sorted. No problem. We’ll meet you where you’re at.
Portfolio
See what we're made of
Client
K Paul Architect
Project
Website refresh
When K Paul Architect needed to launch fast without sacrificing quality, we delivered 16 pages of SEO-optimized content in under four days, collaborating in real-time with their UX designers. The impact was immediate: a 37% surge in website traffic, 23x ROI in year one, and a 41% revenue increase that turned their content investment into their highest-performing growth channel.
Client
ADVANCE Music Canada
Project
Documentary voice over script
When your podcast catches the attention of Apple, Spotify, and Global TV, every word matters. We created the complete narrative ecosystem for AMPLIFY—voiceover scripts, radio teasers, episode descriptions, interview questions, and marketing content across four seasons—helping amplify Canada's most prominent Black voices in entertainment and turning a docuseries into a cultural moment that platforms wanted to champion.
Client
BDO Canada
Project
Interactive infographic
Conceptualized a strategic digital roadmap encouraging not-for-profit board members to self-identify organizational pain points before matching them to a solution from a toolkit of PDF downloadable resources. Within days of launching, the campaign attracted 802 unique visitors and 918 unique page views, with an average of 5 minutes and 17 seconds spent on each page and more than 97 downloads.
Client
CBC Music
Take a peek.
Project
Article
Not every writer gets access to hip-hop legends. We did—and turned that conversation with Dream Warriors into a piece that captured the cultural weight of one of CBC Music's 25 best Canadian debut albums ever. The result: storytelling that educated, entertained, and elevated the artists' legacy for a new generation of listeners.
Client
Ford Motor Company
Project
Video voice over script
What do you say to someone who just bought an F-150 to make them consider a Bronco Sport? We figured it out in 60 seconds. Partnering with Makerhouse and the Hogarth network, we wrote a personalized video script that turned new truck owners into qualified Bronco leads, proving that the right message at the right moment moves metal.
say?
What do clients
Reviews
“We brought Alison onto our content marketing team as a content marketing specialist just before the pandemic turned our worlds upside down. Her strategic input into content assets for complex campaigns and her amazing eye for detail brought praise from our marketing colleagues and firm subject matter experts.”
Alison Drover-Swift
National Senior Manager, Content Marketing — Brand & Operations, BDO Canada
"Having Alison on your creative team is a game-changer. She consistently delivers high-quality, innovative content that resonates with your target audience, and she knows how to play nicely with others. I've been blown away by her ability to pull out all the stops and deliver exceptional results on projects for major brands like Workday, IBM, and Ford Motor Company."
Lara Horowitz
Creative Director, Hogarth Worldwide
“As a Senior Copywriter on our team, Alison played a vital role in supporting our creative output and delivering materials to our clients, with winning results. Her ability to focus on the creative task and approach it through different perspectives consistently delivered insights that answered our client’s ask in fresh ways.”
Andrew McKenzie
Associate Creative Director, Accenture
Let’ s chat